My
day-to-day job involves just about everything online – social media, web sites,
blogs, online news sites, news portals, discussion boards, and basecamps of one
sort or another. Outside of work, I’m involved in two online sites and this
blog.
That
said, I’m not a geek. My understanding and knowledge do not extend to all the
terms, phrases, systems, and processes associated with the online world. Ask me
how Twitter or Facebook work as relationship and communication channels, and I’m
all over it. Ask me about the databases that sit behind Twitter or even my own
blog, and I will likely give you a blank look.
I
don’t program TV remotes, either.
No,
I’m not looking to host my own blog site. But I deal with people who do host
blogs, and web sites, and news portals, and I deal with them every day. Now I
know what questions to ask to make sure I’m getting what I pay for.
What
Pollock has done here is to take all of the technical underpinnings for web
hosting and provided a comprehensive summary of everything you might want to
know and everything you need to know.
And
it’s written in plain English.
If
I had read this a month ago, I would have understood a conversation two tech
people were having about SQL inquiries, and why it was important.
Web Hosting for Dummies provides all
the essentials – what it is and how it works; what’s essential to make it work
(like databases, logs, and possibly scripts) (and what all those are); how to
manage security (absolutely critical in this age of hackers and online
thieves); troubleshooting; and what kind of server you should choose. And then
the book gives a list of free apps, what your host won’t do for the money you
pay, and some really good resources.
Pollock,
who lives in California, is a blogger, web host, speaker, and all-around subject
matter resource. I know enough to know he knows what he’s talking about.
Did
reading the book make me an expert in all these technical things? No. But it
did provide an base of understanding for the next conversation with the IT guy
about issues with my blog site. So the next time I hear something about UNIX, I’ll
know why it’s an option.
Peter
Pollock, you have done the communications community – the non-technical side of
the communications community – a real service. PR people, marketers,
advertisers, authors, and writers owe you a debt.
(And
for the record, the SQL noted above, short for Structured Query Language, is “a
way of storing large amounts of data abd quickly retrieving, searching and
storing that data.” It’s in the book’s glossary, not to mention a hefty
explanation in the text itself.)